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Author Archives: Rodinhood
Five Marketing Blunders you must avoid!
Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading
Posted in Experiences, Start-Up, VC & Corporate Stuff
Tagged Advertising, Contests2win.com, Discovery Kids, facebook, Foursquare, Hijack Marketing, Indya.com, Infosys, Journalists, Kit Kat, Linkedin, Marketing, Mochi Media, Moshi Monsters, MTV, Narayan Murthy, Naukri.com, Nestle, Piggyback marketing, PR, Richard Branson, Rupert Murdoch, Times of India, Twitter, Venture Capital, yahoo
16 Comments
The 3 deadly weapons (in term sheets) that Kill Entrepreneurs..
Rodinhood’s comment was that if VC means Venture Capital, it should remain Venture Capital and not Vampire Capital. Hence, the fair multiple was 1x of the principal back and NOT 2x or 3x etc, etc, in favor of the VCs. 1x ensured return of Capital and nothing more if the Company was sold in extraneous circumstances. Continue reading
Yoda visits Rodinhood
Yoda – ‘Rodinhood, I believe entrepreneurs are the new Jedi Knights. The military battles of the universe are over and economic battles have begun…..I see massive Armies of Disruption coming. Also, Change Agents that are neither easy to handle nor subdued in their aggression are storming the Galaxies…..Change has the complexion of the Dark Side. Think and think hard. Change comes unannounced and often at times when you least want it….You must as an entrepreneur learn to conceal pain and troubles and carry on as if nothing bothers you.
Posted in Experiences
Tagged Change, Dark Force, Disruption, Economic Battles, Entrepreneurs, Galaxies, Gut feeling, Jedi, Jedi Knights, Knights, Linkedin, Rodinhood, See Saw, Star Wars, Storm Troopers, Yoda
9 Comments
ALWAYS miss the Woods for the TREES..
The effort to be ‘special’ is a never-ending process. Big trees that stopped being special and tried to grow new avatars of themselves have suffered badly. Sony to me was the best ‘music machine maker’ out there – Music systems and Walkmans was Sony’s signature. Not any more. They got distracted making lots of other gadgetry and Apple’s iPod just lumber jacked them. Continue reading
Why don’t Companies pay their suppliers on time?
Can you postpone paying your telephone or electricity bills by a couple of months by sweet talking your Utility providers? Would you continue working for a company that paid your salaries after you had to wait outside the accountant’s office for hours? Would you ask your kids to tell their school that their fees will be paid by their parents ‘soon’ ?
If the above sound ridiculous, why is it that Companies routinely pay their suppliers late?
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Dear God, Do you understand your Mobile Bill?
Mobile companies cheat consumers by generating hard to understand bills. The consumer gets so befuddled and confused, that she typically just pays up. Continue reading