Tag Archives: Advertising

Five Marketing Blunders you must avoid!

Posted on June 14, 2011 by Rodinhood

Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading →

Posted in Experiences, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 16 Comments

Confessions of a Digital Entrepreneur…

Posted on May 30, 2011 by rodinhood

I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good – not just when the time is right! Continue reading →

Posted in Experiences, Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , | 19 Comments

What’s in a name?

Posted on May 26, 2011 by rodinhood

Spending time and money on the perfect ‘brand name’ creation is all bunk. Those who pretend that it matter are the false advertising types whose livelihood depends on making people spend money they don’t need to: Continue reading →

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What Entrepreneurs must learn from Fashion Models!

Posted on July 29, 2010 by Rodinhood

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading →

Posted in Experiences, Start-Up, VC & Corporate Stuff | Tagged , , , , , , , , , , , , , , , , , , | 10 Comments

  Can you imagine reading a really gripping novel with full-page ads in the middle of its pages?  Or imagine watching a movie that keeps getting interrupted by ads?  If we, as consumers, detest ads so much, why do we … Continue reading →

Posted on February 25, 2010 by rodinhood | 4 Comments

You cant ‘buy’ Advertising to ‘sell’ Advertising..

Posted on February 18, 2010 by rodinhood

Trying to create an ‘arbitrage’ in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys… Continue reading →

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Guess who fooled the Ad Agencies?

Posted on November 26, 2009 by rodinhood

Whenever I see the success of Vodafone’s Zoozoos being celebrated or the iconic advertising that almost created brands from scratch (like Onida), I am bewildered about the context of the celebration. It’s almost feverishly praising the ‘idea’ and its execution … Continue reading →

Posted in Start-Up, VC & Corporate Stuff | Tagged , , , , | 8 Comments