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	<title>Rodinhood.com by Alok Kejriwal &#187; Advertising</title>
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	<link>http://rodinhood.com</link>
	<description>In Karma I Trust.</description>
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		<title>Five Marketing Blunders you must avoid!</title>
		<link>http://rodinhood.com/five-marketing-blunders-you-must-avoid</link>
		<comments>http://rodinhood.com/five-marketing-blunders-you-must-avoid#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:57:27 +0000</pubDate>
		<dc:creator>Rodinhood</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Contests2win.com]]></category>
		<category><![CDATA[Discovery Kids]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[Hijack Marketing]]></category>
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		<category><![CDATA[Kit Kat]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mochi Media]]></category>
		<category><![CDATA[Moshi Monsters]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Narayan Murthy]]></category>
		<category><![CDATA[Naukri.com]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Piggyback marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Times of India]]></category>
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		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://rodinhood.com/?p=1113</guid>
		<description><![CDATA[Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing - like believing that 'advertising is marketing'. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. <a href="http://rodinhood.com/five-marketing-blunders-you-must-avoid">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>16</slash:comments>
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		<title>Confessions of a Digital Entrepreneur…</title>
		<link>http://rodinhood.com/Confessions-Digital-Entrepreneur</link>
		<comments>http://rodinhood.com/Confessions-Digital-Entrepreneur#comments</comments>
		<pubDate>Mon, 30 May 2011 05:28:51 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Internet, Media, Mobile and Tech]]></category>
		<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Models]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Entreprenuership]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marwari]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Mobile2win]]></category>
		<category><![CDATA[Rose Garden]]></category>
		<category><![CDATA[VAS]]></category>
		<category><![CDATA[VC]]></category>

		<guid isPermaLink="false">http://rodinhood.com/?p=297</guid>
		<description><![CDATA[I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good - not just when the time is right!  <a href="http://rodinhood.com/Confessions-Digital-Entrepreneur">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>19</slash:comments>
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		<title>What&#8217;s in a name?</title>
		<link>http://rodinhood.com/whats-in-a-name</link>
		<comments>http://rodinhood.com/whats-in-a-name#comments</comments>
		<pubDate>Thu, 26 May 2011 03:27:51 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Base line]]></category>
		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Dominos]]></category>
		<category><![CDATA[Heinz]]></category>
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		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Jet Airways]]></category>
		<category><![CDATA[Lays]]></category>
		<category><![CDATA[logo's]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://rodinhood.wordpress.com/?p=73</guid>
		<description><![CDATA[Spending time and money on the perfect ‘brand name’ creation is all bunk. Those who pretend that it matter are the false advertising types whose livelihood depends on making people spend money they don’t need to: <a href="http://rodinhood.com/whats-in-a-name">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://rodinhood.com/whats-in-a-name/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>What Entrepreneurs must learn from Fashion Models!</title>
		<link>http://rodinhood.com/what-entrepreneurs-must-learn-from-fashion-models</link>
		<comments>http://rodinhood.com/what-entrepreneurs-must-learn-from-fashion-models#comments</comments>
		<pubDate>Thu, 29 Jul 2010 04:43:40 +0000</pubDate>
		<dc:creator>Rodinhood</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business Models]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Clearstone Venture Partners]]></category>
		<category><![CDATA[Contests2win.com]]></category>
		<category><![CDATA[Entreprenuership]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Tips]]></category>
		<category><![CDATA[Fur Coats]]></category>
		<category><![CDATA[Games2win]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile2win]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[Rahul Khanna]]></category>
		<category><![CDATA[SEGA]]></category>
		<category><![CDATA[Softbank]]></category>
		<category><![CDATA[VC]]></category>

		<guid isPermaLink="false">http://rodinhood.com/?p=642</guid>
		<description><![CDATA[One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’....... On introspection, it was so clear why the games succeeded in China - with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves <a href="http://rodinhood.com/what-entrepreneurs-must-learn-from-fashion-models">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Why do you ‘buy’ irritation?</title>
		<link>http://rodinhood.com/buy-irritation</link>
		<comments>http://rodinhood.com/buy-irritation#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:35:06 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Internet, Media, Mobile and Tech]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[DTH]]></category>
		<category><![CDATA[Indian Salaries]]></category>
		<category><![CDATA[interruption]]></category>
		<category><![CDATA[Tata Sky]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://rodinhood.com/?p=181</guid>
		<description><![CDATA[&#160; Can you imagine reading a really gripping novel with full-page ads in the middle of its pages?  Or imagine watching a movie that keeps getting interrupted by ads?  If we, as consumers, detest ads so much, why do we &#8230; <a href="http://rodinhood.com/buy-irritation">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://rodinhood.com/buy-irritation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>You cant &#8216;buy&#8217; Advertising to &#8216;sell&#8217; Advertising..</title>
		<link>http://rodinhood.com/buy-advertising-sell-advertising</link>
		<comments>http://rodinhood.com/buy-advertising-sell-advertising#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:49:42 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://rodinhood.com/?p=156</guid>
		<description><![CDATA[Trying to create an 'arbitrage' in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys... <a href="http://rodinhood.com/buy-advertising-sell-advertising">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://rodinhood.com/buy-advertising-sell-advertising/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Guess who fooled the Ad Agencies?</title>
		<link>http://rodinhood.com/guess-fooled-ad-agencies</link>
		<comments>http://rodinhood.com/guess-fooled-ad-agencies#comments</comments>
		<pubDate>Thu, 26 Nov 2009 07:23:45 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[service industry]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://rodinhood.wordpress.com/?p=93</guid>
		<description><![CDATA[Whenever I see the success of Vodafone’s Zoozoos being celebrated or the iconic advertising that almost created brands from scratch (like Onida), I am bewildered about the context of the celebration. It’s almost feverishly praising the ‘idea’ and its execution &#8230; <a href="http://rodinhood.com/guess-fooled-ad-agencies">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Why the Chinese buy Internet Media on a &#8216;time&#8217; basis</title>
		<link>http://rodinhood.com/chinese-internet-media-time-basis</link>
		<comments>http://rodinhood.com/chinese-internet-media-time-basis#comments</comments>
		<pubDate>Sat, 14 Feb 2009 06:07:04 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Internet, Media, Mobile and Tech]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://rodinhood.wordpress.com/?p=19</guid>
		<description><![CDATA[During my experience in China during 2001-2003, I never paid much attention to why the leading websites in the country sold their media on a &#8216;time&#8217; basis - so essentially Sina, Sohu and Netease would sell their impressions and banners on &#8230; <a href="http://rodinhood.com/chinese-internet-media-time-basis">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://rodinhood.com/chinese-internet-media-time-basis/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Ad networks go and going bust :-(</title>
		<link>http://rodinhood.com/ad-networks-go-going-bust</link>
		<comments>http://rodinhood.com/ad-networks-go-going-bust#comments</comments>
		<pubDate>Fri, 13 Feb 2009 08:01:33 +0000</pubDate>
		<dc:creator>rodinhood</dc:creator>
				<category><![CDATA[Start-Up, VC & Corporate Stuff]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://rodinhood.wordpress.com/?p=14</guid>
		<description><![CDATA[I was shocked when my colleague told me that Adsmart or Adrevenue &#8211; a UK based ad network that Games2win had signed up has gone bust&#8230;taking along with it about 500 UK Pounds owned to us. Shucks&#8230;. and hell&#8230;. how &#8230; <a href="http://rodinhood.com/ad-networks-go-going-bust">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>16</slash:comments>
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