Tag Archives: Business Models

Confessions of a Digital Entrepreneur…

I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good – not just when the time is right! Continue reading

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Dear God, Do you understand your Mobile Bill?

Mobile companies cheat consumers by generating hard to understand bills. The consumer gets so befuddled and confused, that she typically just pays up. Continue reading

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What Entrepreneurs must learn from Fashion Models!

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading

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Why have all become Farmers (Farmville) and Hit Men (Mafia Wars)?

In the past few weeks, if you haven’t received requests in your in-box to help your friends on their farms on Farmville or help do a few con jobs in Mafia Wars, then you’ve probably moved residence from planet earth. … Continue reading

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Why Steve Jobs and Apple should make the ‘iCar’.

OK, so Steve Jobs has done it all. He is at the top of his game, and has very little left to prove. At least in the pc, software, consumer electronics and digital music domain. Perfect timing for President Obama … Continue reading

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