Tag Archives: Change

Yoda visits Rodinhood

Yoda – ‘Rodinhood, I believe entrepreneurs are the new Jedi Knights. The military battles of the universe are over and economic battles have begun…..I see massive Armies of Disruption coming. Also, Change Agents that are neither easy to handle nor subdued in their aggression are storming the Galaxies…..Change has the complexion of the Dark Side. Think and think hard. Change comes unannounced and often at times when you least want it….You must as an entrepreneur learn to conceal pain and troubles and carry on as if nothing bothers you.

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What Entrepreneurs must learn from Fashion Models!

One day, when I was on my regular ‘contest begging’ trips, I was stunned when the brand manager of Liril Soaps (a Unilever Company product) said, ‘Alok, don’t harass me. We make soaps here – not contests. If you like contests so much, why don’t you make them and pitch them to me, rather than the other way around’……. On introspection, it was so clear why the games succeeded in China – with no mass entertainment options available (TV and films are state controlled) and very cold weather, Chinese teens were happy to lock themselves into gaming dens and play away for hours non stop. On the other hand, in India, with 3 bollywood movies releasing a week; 500 channels on TV and very warm and ambient weather, teems cared a damn to sit in suffocating game parlors and play online games with silly dragons and elves Continue reading

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