Tag Archives: Clients

How to avoid your Start Up from getting a Hangover!

If you get drunk with someone you know, she will surely drop you home and make sure you are safe. Similarly, whilst starting up, try and cultivate one or two major clients who can completely uplift your venture. It’s nice to say that you are working across lots of clients or customers but getting many to sign up becomes very difficult at an early stage……Get out there, and measure every metric that you have modeled you business on. For example, if you think 5% of all companies will sign up after you present your holiness, try meeting 20 and check if 1 (5%) converts.
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Our Clients are our VC’s..

Situation: 2003 – Post dot com bust. My co-founder GK (Gopala Krishnan) and I had launched a mobile business called mobile2win in China and India and were gaining solid traction. We had been awarded the Indian Idol business by Sony … Continue reading

Posted in Experiences, Start-Up, VC & Corporate Stuff | Tagged , , , , , , | 6 Comments