Tag Archives: google

Are you happily married?

Posted on April 25, 2011 by Rodinhood

…..I do know for sure that getting the right co-founder(s) for your business can be as rewarding as the soul mate you may have found or may still be searching for……..Pain is what founders feel whereas discomfort is what employees feel..
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Can I have an Exit please?

Posted on February 24, 2011 by Rodinhood

Abhimanyu ( A warrior in Indian folklore) heard his father telling his mother about a deadly maze like military technique while he was an unborn baby in his mothers womb. He subconsciously lern how to enter that formation but not how to exit it since his mother fell asleep. He died as a consequence. I believe that start up Entrepreneurs are modern days Abhimanyu’s with our own exit problems… Continue reading →

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Can you solve the mystery of PRICE?

Posted on February 4, 2011 by Rodinhood

During this process, I stumbled upon an amazing insight – the price of Baby Socks for new borns (as young as 3 months) were the same as the price of Men’s socks as large as shoe size 12! When I dived deeper, I realized that it was mothers who buy socks and they were equally attached emotionally to their newborn child as they were to their husbands and hence didn’t differentiate the price of baby socks vs. men’s socks. Continue reading →

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Missed your flight? Say Cheese!

Posted on December 10, 2010 by Rodinhood

Way back in 1997, I read an article about sixdegrees.com in The Economist. I was a socks manufacturer then and chuckled at the thought that everyone in the world is connected to each other by six degrees. I remember thinking ‘I wonder if I can connect with Bill Clinton via six people’. ………

When I heard of gmail a few years back, I sneered and said ‘C’mon Google, don’t be crazy’. I never understood that Google had actually spotted invisible potholes in the path of how I was using E-Mail then, and was actually filling them up for me!
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7 Myths of Starting Up – Busted here!

Posted on December 2, 2010 by Rodinhood

Start Ups don’t survive on Love and Fresh Air. They need real hard cash. If you are on the Poverty Line, don’t attempt to start up. There will be better times to be more adventurous…….Get that begging bowl out. Try and test (if you want to maintain Facebook like early start up Virginity) what people will pay for – but make sure that you know where the light switches are when the darkness arrives….. Continue reading →

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The Assassin, The Ghost and The Priest

Posted on September 16, 2010 by Rodinhood

If I were the CEO of ‘Britannica Encyclopedia’ and had walked into a Music Shop selling CDs (in the mid 80s), I would have spotted my assassin right there – staring at me from the racks………..

……..If I had listened to all these rumors, I would have had a nervous breakdown. Nothing of the above happened and I plodded on as usual, and built a successful business………..

………In India, Zapak.com is an ADAG funded Company, and has spent crores of Rupees in India advertising the category of ‘online gaming’. Their Sales army has gone across and met all the brand owners and media agencies and sold the concept of ‘in-game’ inventory. At Games2win.com, we cannot thank them enough!….

…….Nothing can be better that a competitor who actually helps you by competing with you. He is your Priest…… Continue reading →

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You cant ‘buy’ Advertising to ‘sell’ Advertising..

Posted on February 18, 2010 by rodinhood

Trying to create an ‘arbitrage’ in advertising is a silly, loss making idea. Advertise a real product or service and then sell that to your consumers for real moneys… Continue reading →

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