Tag Archives: TV

The ‘Mamaji’ effect

After 10 years of trying to sell the Internet Media in India, the one big stumbling block I have finally figured out is the ‘Mamaji Effect’ This is linked to the undying faith that the marketing folks (I regularly chase) have … Continue reading

Posted in Internet, Media, Mobile and Tech, Start-Up, VC & Corporate Stuff | Tagged , , , , | 8 Comments