Comments on: Why do you ‘buy’ irritation?

By: Alpesh Nakrani

Alpesh Nakrani — Wed, 06 Jul 2011 12:11:06 +0000

Do u think this could be converted into a good business module……. Me and my friend were discussing one the same but don’t know whether its is practical to implement

what if a company start distributing TV sets freely to masses provided that The TV is with the technology the enables a company to place ad in between like we receive pop ups and TV company will put a charge to it to for every single ads and so on they can recover the cost of customer acquisition + profits

would appreciate your suggestion……

By: Puja

Puja — Fri, 30 Apr 2010 07:20:54 +0000

We should also consider the entertainment value of these ads. I for one , consider my TV viewing experience incomplete without the ads. I spent a couple of years living outside India , and more than the TV shows, I missed Indian TV ads ! So I won’t want to cut out ads altogether from my TV viewing . Though minimising these and being able to select the ads I want to watch will be a welcome change .

By: Abhilash

Abhilash — Wed, 17 Mar 2010 04:32:24 +0000

Since the ads bother me so much, I have resorted to downloading the “already aired in the US” episodes of my favourite programs to my laptop, and watching them without ads.

TV is so much nicer without ads. I am even thinking of getting rid of cable.

By: Srikrishnan

Srikrishnan — Thu, 25 Feb 2010 15:48:28 +0000

I have a tatasky + and I enjoy watching movies and skipping through ads. But I still fear the day
when this becomes mainstream, and a lot of content goes away just because the advertisers found
that they don’t have the same level of engagement with the audiences anymore.
Who will subsidise the content? Surely we aren’t going to pay for it all?
US has over 40% penetration of DVR/PVR services with digital cable subs and there still is advertising
on TV. Some studies show you notice the ads better when you are fwding/skipping through them
and hence might watch it if it interests you!