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Inspired by Rodin's Thinker and Robin Hood the Doer .Become a Rodinhood!
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Category Archives: Experiences
Five Marketing Blunders you must avoid!
Marketing is the one of the most treachorous business disciplines I know. Most businessmen and entrepreneurs make fatal mistakes while approaching marketing – like believing that ‘advertising is marketing’. Most people forget about PR, Hijack and Piggyback marketing and also ignore building their own personal marketing story.. Continue reading
Posted in Experiences, Start-Up, VC & Corporate Stuff
Tagged Advertising, Contests2win.com, Discovery Kids, facebook, Foursquare, Hijack Marketing, Indya.com, Infosys, Journalists, Kit Kat, Linkedin, Marketing, Mochi Media, Moshi Monsters, MTV, Narayan Murthy, Naukri.com, Nestle, Piggyback marketing, PR, Richard Branson, Rupert Murdoch, Times of India, Twitter, Venture Capital, yahoo
16 Comments
The 3 deadly weapons (in term sheets) that Kill Entrepreneurs..
Rodinhood’s comment was that if VC means Venture Capital, it should remain Venture Capital and not Vampire Capital. Hence, the fair multiple was 1x of the principal back and NOT 2x or 3x etc, etc, in favor of the VCs. 1x ensured return of Capital and nothing more if the Company was sold in extraneous circumstances. Continue reading
Yoda visits Rodinhood
Yoda – ‘Rodinhood, I believe entrepreneurs are the new Jedi Knights. The military battles of the universe are over and economic battles have begun…..I see massive Armies of Disruption coming. Also, Change Agents that are neither easy to handle nor subdued in their aggression are storming the Galaxies…..Change has the complexion of the Dark Side. Think and think hard. Change comes unannounced and often at times when you least want it….You must as an entrepreneur learn to conceal pain and troubles and carry on as if nothing bothers you.
Posted in Experiences
Tagged Change, Dark Force, Disruption, Economic Battles, Entrepreneurs, Galaxies, Gut feeling, Jedi, Jedi Knights, Knights, Linkedin, Rodinhood, See Saw, Star Wars, Storm Troopers, Yoda
9 Comments
Confessions of a Digital Entrepreneur…
I have many scars of entrepreneur wars that I wear on my back. My lessons learning to be really patient, taking money when its available and selling when the going is good – not just when the time is right! Continue reading
Why service at India Retail stores is so bad…
Indian Retail sucks. The sales people have usually never consumed the goods they are selling and hence cannot relate to the product. Also, they lack training and even basic manners… Continue reading
Posted in Experiences
Tagged Apple, Brands, Jet Airways, Levis, mumbai, Nike, Retail, Sales, Tommy Hilfiger
29 Comments
Have you partnered with thieves and robbers?
Look at the love triangle – Pirates love our content and steal our games. We love ads and place ‘invisible to visible’ ads in our games. Consumers love games and they play them on all kinds of websites all over the world!!
Continue reading
