Getting a TV ad spot is not an easy job, and it reinstates the size of the company like Mamaji said. For many business heads its a matter of prestige to be on TV and have their ads running on them. I think more than people never being on Websites is only part of the problem, somewhere while selling Internet as a medium we didn’t attach prestige to it and made it too easy perhaps as well. Compare it to startups wanting a TC coverage no matter which other blogs they get a mention these days for instance..perhaps web publishers should create their aspirational value also, besides a changing demography that you have mentioned of course.

i keep running into a similar kind of problem but for a different medium. i get told by the channel “but, our target audience is your kaamwaali bai”.

i look at them and think to myself (the client obviously cannot be argued with – do you know how much she earns and what she consumes ?

one day – sooner rather than later – the advertiser is going to wake up and look at more targeted advertising on all media. until then – this will continue !!

long time – how are things with you – keep reading great stuff

i keep running into a similar kind of problem but for a different medium. i get told by the channel “but, our target audience is your kaamwaali bai”.

i look at them and think to myself (the client obviously cannot be argued with – do you know how much she earns and what she consumes ?

one day – sooner rather than later – the advertiser is going to wake up and look at more targeted advertising on all media. until then – this will continue !!

But somewhere down the line the web has sold itself cheap in desperation and pictured itself as ONLY a lead generation vehicle, resulting in a culture where the average media sales person can only sell impressions, clicks and registrations period.

While this is great for the shaadi’s and the MMT’s of the world, this hasnt turned on the Unilevers and the P&G’s of the world …atleast not yet

But i guess the story of turning on the brand advertisers is a long story for another day ….

Been through a few of these battles myself ….and i would love to hear stories from other marketers themselves