[Quote] The Sea Link should be free on random and unannounced days – this will surely get more drivers to try their luck – and get addicted in return. [/Quote]

Indian mindset is too smart for these kind of gimmicks, when it comes to saving money (penny wise, pound foolish)

[Quote] Happy hours on the Sea Link? [/Quote]

This will cause sudden burst of traffic during those hours, and people who are paying for it will suffer. Will there be free beer?

[Quote]* Loyalty points like an airline program? [/Quote]
Majority people have realized loyalty programs don’t work for them, unless the loyalty if really worth it. Probably because marketers have made majorly misused the concept. I have personally never bothered to redeem my credit card points despite it being a good amount, I don’t anymore see the point of spending little more for just to redeem my loyalty gift..duh! I would think of it otherwise if the loyalty gift was completely free… even despite the fact that I had spend little more in buying other product from the same place. It’s purely psychological.

[Quote]If you are 4 in a car – you go free. So even lesser traffic on the road[/Quote]
Hmmm, the problem here is if the 4 in the car are actually ‘car pooling’ and not a family -mother, father and two kids.. ideally, they wouldn’t be taking different cards anyway!

[Quote]Give me a few advertiser inserts at the toll gate and let me ride almost for free?[/Quote]
Now, I agree with this concept,
- advertisers inserts at toll gate.
- advertising across the bridge
- Take a club membership and you get free access to sea-link
- Buy a house in x location and you get 5 years free access
etc..

“Once our people understand how to appreciate thinking BIG, they will use it in their own lives and demand the same from the companies they work for, and their government !” And there was the punch.

A good thought and I learnt to rethink the ‘sealink’ and ‘thinking BIG’.